Capabilities

Eight capabilities. One operating model.

Commercial, technical and operational work, considered together.

01

E-commerce, Brand Development & Store Operations

Brand strategy, storefront technology, catalogues and order operations.

We develop the commercial foundations of online retail businesses: positioning, visual identity, product ranges and customer experience. We build and maintain storefronts, catalogues and integrations, then coordinate orders, inventory visibility and day-to-day store operations.

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02

Product Sourcing & Supply Chain

Supplier evaluation, procurement and product availability.

We assess suppliers, product quality and purchasing terms. Sourcing work includes comparing specifications, coordinating procurement and planning the stock and fulfilment requirements behind each product range.

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03

Brand Partnerships & Authorised Reselling

Brand owners, manufacturers and approved distribution channels.

We work with brands, manufacturers and authorised distributors on wholesale and resale opportunities. Each arrangement depends on the relevant permissions, approved channels, product information and agreed commercial terms.

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04

Paid Media & Performance Marketing

Google, Meta, TikTok and Pinterest campaigns.

We plan and optimise search, Shopping, Performance Max and social advertising. The work covers audience selection, creative testing, conversion tracking and campaign review, with acquisition decisions informed by the commercial requirements of the business.

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05

Affiliate Marketing & Commercial Partnerships

Offer promotion, publisher content and referral tracking.

We act as affiliates, promoting relevant products and offers through publisher, creator and network relationships. We review audience fit, promotional requirements and referral tracking before a campaign begins. Commission arrangements depend on each programme.

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06

Payment Operations & Transaction Reconciliation

Transactions, refunds, payouts and settlement records.

We coordinate payment-provider integrations, monitor transactions and reconcile sales with orders and settlements. This includes following up on payouts and refunds, and maintaining clear payment records across the commerce operation.

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07

Financial Planning & Cash Flow Management

Budgets, supplier payments and working-capital planning.

We bring together operating costs, advertising spend, supplier invoices and expected settlements to plan cash flow. Forecasts inform inventory purchasing, payment schedules and the resources available for day-to-day operations.

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08

Customer Experience, Fulfilment & After-Sales Support

Customer enquiries, delivery, returns and after-sales.

We coordinate the customer order journey, including confirmations, delivery follow-up, enquiries, returns and refunds. We work with suppliers and fulfilment partners to resolve issues and keep customers informed.

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